“Mega-successful and simply top”

Clients reward atares with excellent rating

The M&A advisory firm atares, which specialises in technology deals, recently conducted a survey among its clients. Based on the Net Promoter Score (NPS) concept, the company asked its clients ten questions, including “How would you rate the quality of the services provided?”, “How satisfied are you with the overall success of the transaction?” and “How would you rate the technical M&A expertise of our team? Two results stand out: the average score for both technical M&A expertise and willingness to recommend was 9.5 out of 10.

For the overall score, atares scored 77 out of 100, well above the industry average of 67. According to global standards for NPS scoring, a score of 50 is considered very good and scores above 70 are considered excellent. atares has therefore received an outstanding rating from its clients.

The positive image that customers have of atares and the atares team was also reflected in the feedback to other questions.

• Participants rated the quality of service with an average of 9.1 out of 10.
• The average satisfaction score was 8.7.
• For the quality of communication, atares received an average score of 9.0 out of 10.
• The respondents rated the fulfilment of their personal needs with an average of 9.5 points.

In their responses to the open-ended questions, participants were given the opportunity to provide additional feedback, such as what they would have benefited from most. These are some of the comments they made:

• “Mega-successful and simply top”
• “Excellent process, very good structure, much and very good support in data preparation”.
• “A reliable partner who acted in our interests in the ‘tough’ negotiation situations”.
• “Expectations perfectly met, even exceeded”.
• “It was great fun, mega-successful and simply top”
• “If I could, I would have asked you a year earlier”

In designing the survey, atares used the concept of the Net Promoter Score (NPS). The NPS measures a person’s overall attitude towards a brand or company. The central question is: “On a scale of 1 to 10, how likely is it that you would recommend us to your friends, colleagues or business partners? This question and its variants form the basis of all NPS calculations. Respondents are asked to give their rating on a scale of 1 to 10. They are then assigned to one of three categories based on their score: Scores of 0 to 6 count as Detractors, 7 to 8 as Indifferent/Passive and 9 to 10 as Promoters. The Net Promoter Score is calculated by subtracting the percentage of Detractors from the percentage of Promoters. Indifferents/passives are not considered.

“These results make me very proud, especially of our team,” says Jan Pörschmann, CEO and co-founder of atares. “It is our team that delivers these services and that our customers rate here. At the same time, it is an incentive for me and for us to continue to create the right conditions that make such results, and perhaps even better ones, possible. Our dealfloor will be a step in this direction in the future, allowing us to focus even more on the tasks that benefit our customers and make them successful.

atares is the digital M&A boutique for technology-driven midcap companies in Germany and sees itself as a pioneer for the digitalization of the M&A industry. Founded in 2001, atares has advised more than 200 transactions in more than 20 years. The focus is on transaction volumes between EUR 10 and 100 million of mostly owner-managed companies. Since November 2023, the company formerly known as Proventis Partners, Munich, has been operating under the new company name atares GmbH. Atares has long-standing personal contacts with corporate and Private Equity investors and M&A advisors in Europe, North and South America and Asia. Highly specialized expertise for the market, empathy for people and passion make atares a sought-after M&A partner for the tech champions of tomorrow. More than 20 employees at atares in Munich and Düsseldorf manage their projects via the in-house developed digital M&A dealfloor (dealfloor.co) – for value-adding, efficient transactions with the best user experience.

Franziska Wolfgram
f.wolfgram@atares.team
+4989 – 38888-124